Zanobeet was founded by two professionals with extensive experience in the horticultural sector, with the aim of driving agricultural production and commercial development.

After years of learning and hands-on experience, Zanobeet reached production maturity, building its reputation on quality and service. The company specialises in crops such as sweet potatoes, beetroot, butternut squash and onions, earning well-deserved recognition and prestige within the sector for the quality of its work.

In September 2026, Zanobeet became part of the Primaflor Group following the acquisition of 100% of the company. This marks the beginning of a new phase of growth, while maintaining its specialist expertise and strengthening its commitment to quality and customer service. With this acquisition, Primaflor expands its offering with complementary product categories and strengthens its production and commercial presence in both domestic and international markets.